Nation AR-15 advertising speaks to ‘macho hyper-masculinity,’ gun control advocates say. They want it to stop March 27, 2019March 27, 2019Chris Woodyard, USA TODAYComments Off on AR-15 advertising speaks to ‘macho hyper-masculinity,’ gun control advocates say. They want it to stop When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.