Nation ‘Latinx’ is mostly unknown term — even among US Latinos: Only 1 in 4 have heard of it, Pew study finds. August 12, 2020Jessica Flores, USA TODAYComments Off on ‘Latinx’ is mostly unknown term — even among US Latinos: Only 1 in 4 have heard of it, Pew study finds. Only 23% of U.S. Latinos have heard of the term "Latinx" and just 3% use the word to describe themselves, according to the Pew Research Center.