Money Black Friday sales kick off the holiday shopping season, but expect to pay more this year November 25, 2021November 26, 2021Kelly Tyko and Morgan Hines, USA TODAYComments Off on Black Friday sales kick off the holiday shopping season, but expect to pay more this year Shoppers are expected to pay on average between 5% to 17% more for purchases on Black Friday this year compared with last, according to Allianz.