Money

How Harley-Davidson’s CEO plans on making the company’s motorcycles a premium brand

Rick Barrett, USA TODAY NETWORKComments Off on How Harley-Davidson’s CEO plans on making the company’s motorcycles a premium brand

Harley-Davidson CEO Jochen Zeitz launched a turnaround plan which doubled down on Harley's core products: touring bikes, large cruisers, and trikes.

     
Rick Barrett, USA TODAY NETWORK
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