Author: Erik Brady, USA TODAY

Jason Bateman is the “only person that could pull off humor like this while staying so likeable,” ad exec says.

Olay, the skin-care line, will offer a Super Bowl ad for the first time this year.

Here’s why one company decided to spend big bucks to advertise its flagship brand in the Super Bowl for the first time.

Jason Bateman is the “only person that could pull off humor like this while staying so likeable,” ad exec says.

For CBS’ Super Bowl coverage, 30-second spots are selling somewhere in a neighborhood above $5 million.